Who is portrayed? Who is not? Do the images show the people and situations in context? Do they contribute to understanding the realities portrayed?
Are the images realistic, for example in terms of the body norms of the people portrayed? Alternatively, are they normative, expressing a specific, desirable norm?
Is the presentation sensationalistic? Are the images provocative in a certain way? Whom do they challenge more, the majority society or members of marginalized groups?
Do the images gloss over or sugarcoat something? How is human diversity represented? Is diversity in the images shown to be in line with institutional goals and measures? Do the people portrayed have a say, or are they only illustrative?